Saturday, 23 March, 2019

YouTube Music & Premium arrive in India

YouTube Music India YouTube Premium, YouTube Music launched in India; pricing starts Rs 99
Herman Weaver | 15 March, 2019, 18:57

If you're an existing Google Play Music subscriber you'll automatically receive access to YouTube Music Premium.

Google has also introduced YouTube Premium on the lines of Amazon Prime Video and Netflix, offering videos, and originals such as Cobra Kai, BTS: Burn The Stage.

YouTube is already the most popular music-streaming service in India by some distance, thanks to 245 million active users for its main service there (a number from last August) and a huge catalogue of film-music videos.

YouTube Music Premium costs R59.99 per month which is in-line with what other music streaming services are charging locally.

The YouTube Music app is also highly personalised and as you select the artistes you like more similar artists are shown for you to select.

Apart from Originals, YouTube Music subscribers get access to official songs, singles, live performances, and remixes.

With the entry of Google YouTube Music, the Indian market is now getting crowded and the price war is likely to happen sooner than later, as local player Saavn merged with Reliance JioMusic to become a JioSaavn, one of the biggest music services in South Asia.

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Unlike Spotify, YouTube Music is fully licensed as it enters the region - a potential competitive advantage for the time being.

A smart search feature that will allow the app to find a song even if the user can not remember the title. Moreover, let me give you a clue, T-Series which serves Indian movie songs has the highest viewership in the world on YouTube, so if anyone gets the mp3 version of the songs you can sense the heat of the popularity then.

The new YouTube Music app is available to download from the Play Store and App Store right now.

YouTube Music is now available in India, for 99 rupees a month. Just like the other Google services and apps, these two apps may come preloaded in India. It's interesting to note how Indian artists have consistently claimed top spots over the last few months in the Global YouTube Top Artist chart. This is the most legal way to download YouTube videos.

Around 250 million people in India watched music on YouTube in 2018 and the platform accounted for 40% of the digital revenues for labels, as per the EY-FICCI report. Users in India will be able to enjoy a wide selection of music from classics to modern rap while those in South Africa will get access to Global Citizen Festival: Mandela 100 featuring Beyonce.

If you've used YouTube Red previously or at least seen how it functions, well that's exactly what YouTube Music Premium is.

The YouTube Premium experience has been around since 2014.

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