Thursday, 17 January, 2019

Netflix Reportedly Testing Software to Track Who Is Sharing Passwords

HBO Now and Apple TV Company uses AI to catch people sharing Netflix passwords with friends
Herman Weaver | 11 January, 2019, 23:16

According to WPLG, new software introduced at the Consumer Electronics Show in Las Vegas can track down users who use shared accounts and passwords, quickly ending their free ride.

A British software company Synamedia has developed a programme created to stop users of media streaming services, such as HBO and Netflix, from illegally sharing passwords to their accounts with others.

However, UK firm Synamedia is determined to mitigate password sharing with a new service dubbed "Credentials Sharing Insight" that harnesses the power of artificial intelligence (AI) to detect behaviour associated with such an action.

Before you know it, your second cousin once removed who lives in Ballina is using your account to binge watch Orange is the New Black.

Citing statistics from research firm Magid, Synamedia said 26 percent of millennials share passwords for video streaming services.

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The company says the system is already being tested, and in the future it will be offered to streaming services like Netflix and HBO.

It predicts that by 2021, credentials sharing will account for £7.8billion of losses in pay-TV revenues.

It is unclear how or if Netflix would use the service. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", says Jean Marc Racine, CPO and GM EMEA of Synamedia. If the sharing pattern is extreme, which might mean that the credentials have been sold online to multiple users, the streaming service could simply shut down the accounts.

This platform then analyses data from all users, which depends on many factors, like the location of the account that has been accessed, what content is being watched, and through which device, etc.

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