Thursday, 17 January, 2019

LG Display declares war on motion blur with big screen OLED panels

The screen can peek up just a little to display The screen can peek up just a little to display
Troy Mann | 11 January, 2019, 22:43

The tech firm LG has shown off an astonishing "rollable" television at the annual Consumer Electronic Shows in Las Vegas.

LG showed off a prototype of the concept at last year's CES, but the finished product, officially called the LG Signature OLED TV R, is even more impressive: It's a 65-inch 4K OLED TV, with HDR and the same smart TV capabilities as LG's other sets. It can be rolled in and out of a base unit with the click of a remote control, allowing consumers to place their television anywhere without worrying about it overpowering their living space.

As said, most people won't afford it, but LG will probably showcase the TV in several major stores across the world, so pretty much anyone should be able to check out its outright innovative product. This TV "reimagines space" and "addresses the human need for an aesthetically pleasing environment", LG's United States senior director of product marketing Tim Alessi told the audience this morning.

In the fierce competition of TV manufacturers LG and challenge the market leader Samsung with a roll-up television. It also has a sound system embedded in the screen itself instead of coming from separate speakers, so it sounds like the audio is coming directly from the objects on the screen.

And while it certainly has a magical, sci-fi quality about it - how many TVs have you seen collapse in on themselves without being destroyed? - given its second-half 2019 release date, it'll soon be more fact than fiction. It's just as attractive as LG's screens from past year, even if there hasn't been a massive change in technology - the panel itself hasn't undergone a massive revision, unfortunately.

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LG are also using the deep learning capabilities to enhance sound quality.

LG did not reveal finalised launch details, but the TV will be priced for the "premium" category and is expected to ship later in 2019.

When the TV is set as a "full view" mode, the 65-inch display realizing outstanding color contrast fully appears up on the base. Support on 2018 Samsung Smart TVs will be made available via a firmware update. Users can use their own voice to get things done with Amazon Alexa, a new addition to LG's AI TV lineup in 2019, and the support of Apple AirPlay 2 and HomeKit.

"What science fiction directors imagined decades ago is now reality", LG senior vice president of marketing David VanderWaal said while introducing the OLED TV R.

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