Monday, 25 March, 2019

Apple trolls Google with giant billboard at CES 2019

Apple Privacy Mobile Ahead of CES Apple puts up billboard touting iPhone security Yoni Heisler @edibleapp
Orlando Vargas | 08 January, 2019, 20:40

A strategic multistory ad - placed near the Las Vegas Convention Center where CES is taking place - is a play on the old saying "what happens in Vegas, stays in Vegas", boasting the company's user protections at a time when data security is among the country's hottest topics.

Apple does not have an official presence at CES this year, where Google takes up a sizable footprint, tripling its size from last year, CNBC reported. It also included the URL to Apple's privacy website.

The ad reads: "What happens on your iPhone, stays on your iPhone". LG will get us started on Monday morning at 8 AM PT / 11 AM ET with its live streamed press conference at Mandalay Bay in Las Vegas, where the company is expected to show off a wide variety of smart devices, including TVs. For those who don't know, this is the same building where this year's biggest tech conference, CES 2019, will take place. While Cook did not mention any of his Silicon Valley rivals by name, he noted many in the tech world would say stricter privacy regulation prevents businesses from reaching their true potential.

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Apple has made its commitment to consumer privacy quite public, separating itself from Google and Facebook that have been called into question for their privacy practices.

LG has followed in its recent tradition of pre-announcing many of its biggest CES products in the days ahead of the show.

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