Monday, 25 March, 2019

Amazon reaches 100 million milestone with Alexa

Amazon confirms Alexa device sales numbers, and it’s a lot Magic mark: Amazon reveals for the first time, how many Alexa-devices are in circulation
Troy Mann | 07 January, 2019, 17:09

Find out more about what the two competing companies are doing at CES 2019. Amazon just announced there are 100 million Alexa devices out there, so if we're treating all devices as equal, Google has ten times as many voice command devices in the wild than Amazon. But even so, Google's two-year-old assistant would appear to have some impressive momentum on its side. There are more than 150 products with Alexa built in, more than 28,000 smart home devices that work with Alexa made by more than 4,500 different manufacturers, and over 70,000 Alexa skills. This is not the built-in voice assistant you might have been expecting.

"This is really showing that the Assistant is available across the devices that really matter to you", says Nick Fox, Google's head of product and design for Search and Assistant. In December 2017, Google also started rolling out Assistant to Android tablets and to phones running Android 5.0 Lollipop, a four-year-old operating system that still makes up 18% of Android device usage.

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Amazon has plans to keep expanding the number of Alexa-enabled products on the market. At least on that front, Google is the clear victor, with support for 30 languages in 80 countries, while Alexa now supports just five languages. If you are unaware, Echo Auto can be mounted inside any vehicle and is powered by Alexa.

Amazon's cheap pricing strategy for Echo, starting at $39.99 on sale right now, is definitely enabling the company to enter many homes and help further build out Alexa's capabilities. Rather than including support for Amazon and Google's voice-controlled assistants in its TVs, Samsung is adding support for existing devices.

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