Sunday, 16 December, 2018

Local content tops trend list for YouTube S'pore

People aren’t happy about the star featuring at the expense of You Tubers People aren’t happy about the star featuring at the expense of You Tubers
Herman Weaver | 08 December, 2018, 23:25

Or, it could just be a very well-done music video.

Joining buzzy 2018 luminaries like the Walmart yodeling kid and "Yanny or Laurel", the Cobra Kai pilot was one of the most-watched YouTube videos of 2018.

Fortnite also struck it big in 2018, there's no doubt about that, and of course, YouTube Rewind hangs heavily off of the dick of that trend with the video being nearly 60% Fortnite-themed, from the battle bus to Fortnite Dances.

After that, it's all downhill.

YouTube has released 2018's YouTube Rewind and it's a disappointing mess of advertiser-friendliness, brushing any controversies under the carpet, and of course, Fortnite. Undeservingly in the eighth spot (in a better world, it'd be trending way higher than frivolous content) was Channel NewsAsia's intriguing look into Singapore's only women's prison. The list is based on a combination of views, shares, and likes. Alongside travel vlogging couple Titan & Gaius, cryptocurrency connoisseur Rock The Block Live, and Millennials of Singapore. In addition to the more than one hundred YouTubers-and celebrities like Will Smith and Trevor Noah-the eight-minute features two stunning skinny legends, Trixie Mattel and Katya.

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It reflects "total bond market disbelief in the Federal Reserve's prior plans to raise rates through 2019", he told Reuters . Bear in mind, I am not suggesting it is wrong for the Fed to hike. "Today's move feels like the market is a scorned lover".


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YouTube Singapore also released its second Rising Creators List to highlight emerging producers who have had significant subscriber growth over the past year.

These days, as YouTube becomes endlessly bigger and bigger it seems that people are more concerned with what is not in the Rewind than with what is.

Mr Jacky Yap, managing director of GRVTY Media, the parent company of Millennials of Singapore, said it started the channel "to tell untold stories of Singaporean youth". Though the trio has begun working on the big screen over the past year so perhaps that's why?

While YouTube's Rewind is disappointing we are trembling in anticipation for the responses from other creators such as videogamedunkey who made his own rewind for 2016.

"It is great to witness home-grown content and talents do exceptionally well in the list this year, and it proves that we are more than capable of creating great videos to engage audiences at home and around the region", she added.

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