Friday, 16 November, 2018

Apple iPhone sales disappoint, but selling prices were way up

Apple plans to make Face ID even better Apple plans to make Face ID even better
Orlando Vargas | 04 November, 2018, 23:29

But shares were trading down 5% after-hours after it forecast $89bn-$92bn of revenue in the current October-December quarter though analysts questioned whether Apple was being deliberately cautious in its guidance.

The average selling price for iPhones in the freshly updated product line was $793, indicating that Apple was able to deliver more of its priciest handsets.

Apple executives defended their decision, arguing that the figures are no longer good indicators of the firm's financial health.

And while he did say that fourth quarter numbers "cap a tremendous fiscal 2018", Cook stressed in a conference call that pressure in emerging markets - causing its currencies to weaken and in turn puts pressure on foreign exchange rates - is a bit of a concern.

Apple shares fell almost 7 percent Friday as Wall Street evaluated the company's announcement that beginning with its December business quarter, it would no longer give updates on the number of iPhones, iPads and Macs it sells each quarter. But Apple can't avoid the problem forever.

Gross margin between 38% and 38.5%.

UK's Brexit secretary expects an agreement with European Union finalized before 21 November
However, The Times , which broke the story, stuck to its sources, insisting a deal is on the horizon. But there is still a disagreement over how and when any backstop measures should come to an end.


Open Enrollment Underway For ACA Marketplace Plans
Sign-ups are executed through the website healthcare.gov. "It's a relief for the many people who were priced out of the system". A spokesperson for the Centers for Medicare and Medicaid Services said later that HealthCare.gov is open for business.


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When you throw LeBron James into the drama known as the Real Lakers of Los Angeles, we knew the results would be spectacular. I've been saying [and] we've been saying since the beginning: We're going to be patient.


Cook said that Apple is "watching a weak macroeconomic indicators for a number of developing markets". The sales of iPhone in Q4 2018 failed to meet the analysts' expectations but generated enough of revenue to refrain critics from being so vocal. Last month the shares were changing hands for $233.

Apple stocks didn't react well to the lower than expected unit sales though. The number fell short of analysts' estimates and was a disappointment, considering there were no big iPhone launches in the same quarter previous year.

Apple sold 46.9 million units of iPhone, generating US$37.19 billion in revenue. The period included about a week and a half of sales of the high-end iPhone XS and iPhone XS Max models, which cost as much as US$1,449. This resulted in iPhone revenue growing 29 percent year-over-year.

Analysts have long used iPhone unit sales and average sale price to gauge the overall health of Apple's business, given the smartphone's importance to the company's overall results.

Despite the declining sales of all the major products, Apple has once again managed to beat the Wall Street expectations in terms of revenue. It's a bet that consumers will continue to pay up for access to the company's specialized and tightly integrated hardware and software. Apple manufactures the iPhone SE and iPhone 6 in India which are one of its cheapest iPhones. That's an increase of 27 percent from Q4 2017, in which services including iCloud, Apple Music, the App Store, and others brought in $7.9 billion in revenue. Apple has also been trying to diversify its revenues away from device sales by offering additional services to its customers. The company is working on digital newspaper subscriptions and original video content for next year.

Apple is the world's largest company and they reported a new record for the fiscal fourth quarter of 2018. The most notable message came during the earnings call where Cook revealed that it is looking to set up retail stores and expand local manufacturing in India.

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