Sunday, 16 December, 2018

"The Walking Dead" Season 9 Premiere Becomes Lowest-Rated In Series History

Herman Weaver | 10 October, 2018, 21:43

Still, there's no spinning this level of decline as anything but evidence that a big chunk of Walking Dead's audience has simply made a decision to move on.

Down 27 percent in the demo and 23 percent in the audience over the season eight finale, and down 50 percent in the demo and 47 percent in audience size over the season eight premiere, the downtick in both rating and audience size continues a long-running and alarming trend that has plagued the series in recent seasons. Nielsen's Live+Same Day data reveals that the latest premiere earned a 2.5 rating in adults 18-49 and 6.1 million viewers this past Sunday. Do the math and that's an all time season opener low., down 7% from the Season 1 debut.

Airing Sundays at 9 p.m. ET/PT on AMC, The Walking Dead stars Andrew Lincoln, Norman Reedus, Lauren Cohan, Danai Gurira, Melissa McBride, Lennie James, Alanna Masterson, Josh McDermitt, Christian Serratos and Jeffrey Dean Morgan. The previous low had been held by the series pilot episode, which debuted to a 2.7 rating in 2010 and drew 5.3 million viewers. In comparison, the season 8 premiere drew a 5.0 rating and 11.4 million viewers a year ago.

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AMC also points to the fact that The Walking Dead season 9 premiere drove the single highest day of sign-ups to the network's commercial-free upgrade plan; an aspect suggesting that the show might be becoming a bigger draw to streaming viewers.

Players who have pre-ordered the standard edition of Overkill's The Walking Dead should find a code waiting in their inbox, while those who purchased the deluxe edition will be given four codes for themselves and a trio of buddies to partake in the survival horror action. Thus, there are developments ahead with the potential to win back lapsed viewers.

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