Tuesday, 11 December, 2018

OnePlus Smart TV in Development, Company Reveals

OnePlus TV OnePlus will launch its first-ever TV, says CEO
Herman Weaver | 17 September, 2018, 20:25

The new TV division will be led by Pete Lau, founder and CEO of OnePlus. Launched at Rs 29,999, the phone had everything you expect from a premium flagship, but it had the price of a midrange.

Finally, Mr. Lau told the publication that OnePlus has just began the long press of making and selling a OnePlus TV, as it's now in the "very early stages" of development, which explains the lack of product details and a launch date.

And the company confirmed it will continue to welcome feedback and suggestions for what should be included in its new Smart TV.

OnePlus is also now in talks with the big players in AI and will likely collaborate with some of them.

A Samsung smart TV.

There's no concrete release date for the TV but Lau hopes OnePlus can bring it to market in 2019 and utilise software updates to improve it.

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We want to bring the home environment to the next level of intelligent connectivity. He also revealed that with the OnePlus TV, the company is looking forward to offer "image quality and audio experience to more seamlessly connect the home". "Our team and community have learned a tremendous amount about software, hardware, design, product development, and delivering on the best possible [smartphone] user experience".

OnePlus aims to offer "seamlessly connect the home" which means that the users can connect their OnePlus TV to connect their phones and other devices. That's all that was needed to make the OnePlus a success, do what the competition is doing, but make it more attractive by selling it for less. "The home - perhaps the most important environment experience - is just starting to enjoy the benefits of intelligent connectivity", added Lau.

They include in-line controls, a mic for calls on-the-go, and pair beautifully with OnePlus devices, allowing users to adjust the sound enhancement configuration for a more customized sound.

Coming to the OnePlus TV launch in India, it may release in the second quarter of 2019 following the global launch. The company revealed it's plan for launching this new product through a dedicated post on its OnePlus forums. The team will also choose 10 favorites from OnePlus China and it will announce the grand-prize victor on December 17.

" We have just gotten started", Lau said. However, he reiterated that the company is taking this project seriously, as the OnePlus TV will be the "next big thing" for OnePlus.

"We want to be clear and make it well known that this decision has been made and we are going to make this product", Lau said.

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