Saturday, 22 September, 2018

Nike Sales Rise 31% In Days Following Kaepernick Ad Unveiling

The campaign is specially timed to mark the 30th anniversary of the company’s slogan ‘Just do it.’ A large billboard featuring the ad is seen above in New York City on Thursday College of the Ozarks drops Nike over Colin Kaepernick ad
Frederick Owens | 13 September, 2018, 18:11

Shares of Nike tumbled early Tuesday on worries the sport goods giant's new marketing campaign around Colin Kaepernick could harm sales.

Edison Trends claims it determined Nike's sales increased 31 per cent after analyzing data from three million anonymous digital e-receipts in the U.S.

Kaepernick, who triggered a political firestorm after kneeling during the US national anthem in 2016 to protest racial injustice, has not played in the NFL since early past year.

The ad was first released by Nike on Monday, the Labour Day holiday in America and featured Kaepernick and the now infamous "Believe in something even if it means sacrificing everything".

Tiger Woods says that the Nike commercial narrated by National Football League quarterback Colin Kaepernick was "something that's special" but added he did not know the company was producing the advert.

'In fact, Nike sales grew 31 per cent from Sunday through Tuesday over Labor Day this year, besting 2017's comparative 17 per cent increase'. At this point, does not seem to support that theory, ' Edison Trends said.

Hurricane Florence: South Carolina vs. Marshall matchup canceled due to storm
Pastides announced via Twitter on Wednesday morning that the university had canceled classes at least through Saturday . It is poised to slow to a crawl there and then drift to the southwest, unloading disastrous amounts of rain.


Apple Watch Series 4 can help keep tickers ticking
Prices start at $399 for the cellular 40mm version - which will be carried by EE and Vodafone (the latter new for this edition). Second, Series 4 can screen your heart rhythm and will send you a notification if it detects an irregular heart rhythm.


Steve Yzerman expected to join Red Wings next season
But Yzerman is widely considered to be the NHL's best general manager, making the abrupt change all the more shocking. He will become senior adviser to new general manager Julien BriseBois, who had been serving as an assistant GM.


President Trump, a critic of protests during the anthem, tweeted Friday, "What was Nike thinking?"

In an interview with Fox News on Thursday, Trump said "I don't like what Nike did".

'I don't like what Nike did.

Nike faced backlash over its deal with Kaepernick. "I don't think it's appropriate what they did". I agree with it, but at the same time I just feel like, when he did do it, I didn't feel like it was a great time at the time he did do it.

Kaepernick previously took a knee during the anthem to draw attention to his belief that black people are being treated unfairly in the U.S. Many people oppose Kaepernick's refusal last season to stand during the national anthem before games.

Political analysts have predicted that Trump will seek to keep the anthem issue alive as he attempts to energize his base ahead of crucial mid-term elections in November.

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