Thursday, 20 September, 2018

Academy Awards To Introduce New Category For "Outstanding Achievement In Popular Film"

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They have also announced that a new category is being designed around achievement in popular film, and that they are planning a more globally accessible, three-hour telecast.

In 1929 at the first Oscars ceremony, the Academy awarded films in two separate categories - Outstanding Picture and Unique And Artistic Picture - both considered the top awards of the night.

The film Academy has announced a number of changes to the Oscars, including the introduction of a new category.

The requirements aren't known just yet, though we assume it will be to integrate films that are more popular with the buying public rather than exclusively the critics. The 92nd Oscars have also been brought forward from 23 February to 9 February 2020, though the eligibility dates for Oscar releases and the voting period will remain the same.

Films like Black Panther, Avengers: Infinity War, Deadpool 2, Mission: Impossible - Fallout, and others are likely candidates, films that typically would score nominations for things like art, set design, costume design, and other categories but not for things like best film, best actor/actress, etc.

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The Board of Governors, staff, Academy members, and various working groups spent the last several months discussing improvements to the show. The 2019 ceremony will still air February 24.

Details of the new category like eligibility requirements will be announced at a later date, but at first glance the new award category does seemed created to try to heighten interest in the telecast by potentially including box office hits with some critical acclaim, like the recent Black Panther, Logan and Avengers: Infinity War.

In order to fit in all 24 award categories, some will be presented during commercial breaks with the winning moments edited and aired later in the broadcast.

The move quite clearly seems to be an effort to reinvigorate interest in the Oscars with the show's TV ratings declining severely in recent years, the hope being that seeing more blockbuster titles in the awards show might prompt more casual audiences to tune in.

Popular film? What is this? It wasn't specified whether it would be added for the 91st Academy Awards this February. And that's saying a lot since you awarded Best Picture to Crash.

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