Monday, 23 July, 2018

World Cup marred by "significant" sexism outside the stadium

FIFA Ask Broadcasters To Reduce Shots Of Attractive Female Fans World Cup marred by "significant" sexism outside the stadium
Frederick Owens | 13 July, 2018, 16:56

In a step aimed at curbing the prevalent sexism in football, FIFA (Fédération Internationale de Football Association) has launched a crackdown on broadcasters asking them to avoid focusing on "hot women" during matches.

Federico Addiechi, head of FIFA's diversity program, called the plan "a normal evolution", and said broadcasts during the 2018 FIFA World Cup in Russian Federation have already improved from the 2014 tournament in Brazil.

"We have done it with individual broadcasters".

According to FARE executive director Piara Powar, the group reported 30 instances of women being accosted, either local Russian fans or female journalists.

Powar spoke of "an interesting tournament" in which fears of racism from Russian fans had not materialized, saying: "The Russian people played a magnificent role, there were no issues from Russians to report".

Instead, soccer's treatment of female media workers and fans provoked debate.

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Addiechi added that it was not a "proactive campaign" but said "we'll take action against things that are wrong".

There have also been multiple cases of female reporters being groped and kissed by male fans during live broadcasts.

Infantino told Russian President Vladimir Putin during a meeting at the Kremlin last week that the world "all fell in love with Russia", over the past four weeks and repeated his praise for Putin's government and the organisation put in place for the tournament.

Once all of the qualified teams for the final competition were known, FIFA developed a test distribution plan (TDP) based on an analysis of doping risks for football. About 700,000 of the Fan IDs went to global visitors, he said.

Samoura asked Matviyenko to convey to Russian President Vladimir Putin FIFA's "profound appreciation for everything that he has done to make it possible for the world to watch the attractive game".

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