'IHOB' Changes Back to 'IHOP,' Offers Pancakes to Customers
'IHOB' Changes Back to 'IHOP,' Offers Pancakes to Customers
IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers. Scott Olson Getty Images
10 July, 2018, 16:15
Looks like they can coexist under one house of burger-pancake roof from now on.
The company's scheme to gain attention was launched last month when it announced that its restaurant chain would change its name to IHOb.
Fortunately for those who criticized the new name, the brand has announced it will be returning to its pancake roots.
On Monday, the diner chain took to Twitter to officially reinstate its original moniker with a tongue-in-cheek explanation: "We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)".
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Either way, the great "Why Are They Changing Their Name" debate is over, seemingly just as quickly as it started.
We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday.
The plan does seem to have gotten people talking - after all, now we all know that IHOP serves both their traditional pancakes and, yes, a burger.
Come on, you didn't actually think IHOPreally changed its name to IHOb, did you? And as it turns out they're not even changing their name after all. "Consequently, we needed to make a bold signal to disrupt people's thinking about IHOP and make it IHOb".
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