Thursday, 15 November, 2018

Apple Music reportedly has more U.S. subscribers than Spotify

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Herman Weaver | 08 July, 2018, 11:57

Globally, however, Spotify is still in the lead with over 160 million subscribers. DMN states the data breaks down the subscription tallies among the world's top streaming services, including Apple Music, Spotify, Tidal, and Sirius XM; the latter now leads all the other platforms with about 33 million subscribers. DMN's source asked the publication to withhold exact figures in order to protect their identity. Apple Music, however, is "a hair ahead", which is not a surprise.

With more than 20 million paying users in the US, Apple Music has just taken the lead over its rival Spotify in an all-important market, the media reported.

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While we've come to acknowledge the dominance of Spotify in the music streaming space, that dominance might be diminishing ... well, at least here in the US. Apple Music has been lagging behind Spotify for quite some time, but now, it looks like Apple has caught up. Overall, Apple Music has garnered over 45 million subscribers across the globe, with an additional 5-10 million estimated users listening with free trials. There are a number of factors that could've contributed to this, including the fact the album appeared on Apple Music right at midnight while it wasn't available on Spotify until a couple hours later.

For reference, both services had around 20 million paying subscribers here in the United States last time they revealed subscriber numbers publicly in February of this year. It will be interesting to see how Spotify responds if and when this news becomes official.

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