Wednesday, 26 September, 2018

Amazon Prime Day gets bigger, longer as retailer hunts for new subscribers

A bigger Amazon Prime Day 2018 arrives July 16 with more deals, devices and longer hours Amazon announces Prime Day 2018: Brace yourselves for millions of deals!
Orlando Vargas | 03 July, 2018, 15:28

Amazon Prime is a paid subscription service giving its users a number of enhanced services and delivery incentives.

"They want Prime to be a must-have membership", says Suzanne Tager, who heads Bain & Co.'s retail and consumer products practices. There's also a free 30-day trial available which you can cancel at any time.

It will happen for 36 hours from the midday of July 16 - a day after the 2018 Fifa World Cup final - to the midnight of July 17 (Singapore time). Prime users in the U.S., U.K., Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, Singapore, the Netherlands, and Luxembourg will be able to access one million deals during the event and those in the USA will also find deals at Whole Foods Market stores.

Prime Day is Amazon's global flagship event that is celebrated by more than 100 million Prime members in 17 countries including India.

That means Prime Day takes place a week later than usual this year, more than likely due to the World Cup Semi Finals taking place on the usual date.

Australia, Singapore, Netherlands and Luxembourg will join the other countries hosting Prime Day this year, which includes the U.S., U.K., Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium and Austria.

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For example, Halifax-based Maritime Naturals said it saw a 600 per cent increase of sales previous year for Prime Day after offering a discount, with a repeat business rate of 40 to 60 per cent afterward. It's going to be a one-stop shop for the best Amazon Prime Day deals without you having to trawl through the listings.

Echo Show - Save $100 on Echo Show, which brings you everything you love about Alexa, and can show you things.

Canadians are increasing their use of Amazon Prime's digital benefits such as Prime Video or Prime Music over time too, the company said, though without getting into many specific numbers.

More than 40 million items were ordered globally from small and medium-sized businesses past year, Amazon said.

Amazon's Prime Day, the company's annual sales event that's now its biggest, will be held this year on July 16, starting at 12 PM PT/3 PM ET, the retailer announced today. For the first time on Prime Day, members can shop from hundreds of deals from Amazon's worldwide selection.

Audible - Eligible Prime members can get their first three months at more than 65% off for $4.95 a month.

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