Saturday, 21 July, 2018

Instagram's IGTV app goes live on Android and iOS

Getty Images Getty Images
Troy Mann | 24 June, 2018, 10:28

After signing in to IGTV, it will automatically start playing vertical videos uploaded by people followed by the user alongside customized recommendations somewhere else in Instagram. "When you follow a creator on Instagram, their IGTV channel will show up for you to watch".

Systrom said IGTV would be available on Wednesday for Android and iOS and through an update in the Instagram app.

Called IGTV, this feature will allow creators to post hour-long videos on the platform.

If you are a fan of watching vertical video, then Instagram has just announced a new way to consume plenty of it. This will allow for more immersion, Instagram hopes, and longer sessions than the traditional app has allowed.

And speaking of apps, there really is a separate IGTV app on the way.

"The way we are watching video is changing", Systrom told the event. At a release event for the app Wednesday, the company announced IGTV now had over 1 billion users.

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The Facebook-owned photo sharing service described IGTV as Instagram's "most exciting feature to date" and the beginning of "a new chapter of video on Instagram". Content creators can upload videos to IGTV from the app, or from the web.

While there's a stand-alone IGTV app, you can access it through your Instagram account. IGTV has four subheadings that allow you to customize your viewing.

They also want people to know that just like your TV at home, IGTV has channels except in IGTV, those channels are the creators themselves. There is a general sense that the time spent on watching television is rapidly dropping and that it is being taken over by videos on handheld devices.

On IGTV, long-form vertical videos can go as long as ten minutes, when previously they were limited to one minute.

Instagram is trying to bring a whole new concept to the world of video sharing platforms with its so-called IGTV network. There's four different categories for the videos: For You, Following, Popular, and Continue Watching. Its programming will consist exclusively of vertical video created to fit a standard mobile screen, as opposed to YouTube's horizontal video format. Any user can upload videos.

Instagram has reached a major new milestone: 1 billion users.

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