Monday, 23 July, 2018

Apple signs Oprah Winfrey to multiyear programme deal

Oprah Winfrey Power of Women CREDIT Pamela Littky for Variety
Herman Weaver | 16 June, 2018, 04:46

Money reports that this shall be a multiyear deal meant to pump up Apple TV's portfolio and make it a serious contender not only against Netflix but Amazon as well. The partnership is one of the first of similar agreements struck between Apple and content creators. Reports suggest that Winfrey may not only make a certain type of content for Apple-the deal supposedly covers movies, TV shows, books, applications, and more.

Apple's video service is set to compete with streaming platforms Netflix and Hulu-companies that are spending billions to produce and license original, exclusive content to entice subscribers.

Apple says it has reached a multi-year deal with Winfrey to create original programs for its streaming service.

The Apple deal falls outside of Winfrey's pact with OWN: The Oprah Winfrey Network, where she serves as CEO. Winfrey in December extended her contract with OWN through 2025, OWN and Apple said. Also as part of that, she can produce and appear in projects for Apple. Her Harpo Films banner has produced several acclaimed features, most recently Selma, in which she also had a featured role.

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It has also ordered a remake of Steven Spielberg's 1980s science fiction anthology series 'Amazing Stories'.

This latest content partnership comes on the heels of writers and producers like Shonda Rhimes and Ryan Murphy landing deals at Netflix.

Trump 2020 campaign media advisory board member Gina Loudon and former "Hillary for America" finance committee member Al Mottur discuss how CBS host Gayle King pushed Oprah Winfrey to run for president during her interview on "This Morning".

It's not just Hollywood studios fighting for top talent anymore.

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