Monday, 20 August, 2018

International House of Burgers: 'IHOP' becomes 'IHOb'

IHOP reveals what IHOB will stand for IHOb Just Announced What Their New Name Really Stands For (And It's Not What You Think) - Leah Barkoukis
Herman Weaver | 12 June, 2018, 11:45

According to the restaurants website, IHOP traces its roots back to the opening of the first International House of Pancakes restaurant in 1958 in Toluca Lake, Calif.

Since IHOP announced the name change (without saying to what) on Twitter last Monday, more than 30,000 people have participated in the speculation game.

Predictions poured in with everything from the obvious like breakfast and bacon to bananas and bellinis, but ultimately the brand revealed it stands for burgers.

In case you haven't heard, IHOP has officially changed their name (and EVERYTHING ABOUT THEMSELVES) to IHOB. In fact, if IHOb isn't putting a burger between two fluffy buttermilk pancakes, it's missing out on a golden marketing opportunity.

In the 1980s, IHOP's advertising slogans were "Man does not live by pancakes alone" and "Good things cooking at breakfast, lunch and dinner".

Burgers. The "B" is for Burgers.

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The burgers come with unlimited fries and drinks, the chain says, though there's no explanation for which of these selections is strictly "international". The temporary shift is turning out to be an effective publicity stunt aimed at advertising the restaurant's new burger menu.

"There are many other brands that are owning the burger space, ' said Allen Adamson, a co-founder of marketing strategy firm Metaforce".

Legendary fried chicken purveyor Church's Chicken posted an Instagram photo that poked fun at the IHOP name change buzz.

The president of IHOP welcomed the country to the restaurant chain's newest venture on "Fox & Friends" Monday morning.

"We're serious about the quality of food and our menu, and this name change really reflects that", the executive director of communications said.

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