Sunday, 23 September, 2018

Salad Cream name change - Twitter reacts to ‘Sandwich Cream’

Salad cream Only 14 per cent of salad cream buyers actually use it on salads Credit HEINZ
Orlando Vargas | 08 June, 2018, 15:45

Condiment lovers up and down the country have been left shook after Heinz announce that Salad Cream is changing its name.

As is customary in our modern age, people are outraged.

It would be the first name change for the product since its launch in 1914.

(Yes we're aware Wellington was a real man, this isn't exactly a serious piece).

Its maker, Heinz, is contemplating the switch after research suggested that "rather than drizzling the creamy white dressing over their greens, as the name suggests, Brits are instead using the salad cream on sandwiches", The Independent reports.

Salad Cream also contains significantly less fat with 100g of Heinz Salad Cream yielding 23.8g of fat (1.8g of which saturates) and mayonnaise of the same brand containing 70g of fat (5.3g of which saturates).

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Parent company Kraft Heinz said it was reviewing the brand's name after research found that just 14% of consumers use it for its stated goal.

Salad Cream was launched by Heinz for the United Kingdom market.

Sales of Heinz Salad Cream fell by 5.4% past year to £28.8 million.

Joel Hughes, UK sauces brand build lead at Kraft Heinz, added: "As a market leading business, Kraft Heinz continues to audit its portfolio in order to meet the needs of consumers".

One fan said: "Sandwich cream?".

"There are consumers now who haven't grown up with the brand in the household and just don't know about the iconic zingy flavour or what to eat it with". Just because salad cream is not used on salads. I don't put my tomato sauce on tomato's either.

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