Wednesday, 19 December, 2018

Google improves user data transparency and control ahead of GDPR

Future Business Future Business
Troy Mann | 11 May, 2018, 22:16

In addition to this, the company has also published its updated privacy policy.

The General Data Protection Regulation (GDPR) in Europe is set to take effect in only two weeks.

"Malcolm wrote to users: "We've improved the navigation and organisation of the policy to make it easier to find what you're looking for; explained our practices in more detail and with clearer language; and added more detail about the options you have to manage, export, and delete data from our services", he said". Compliance with GDPR is likely to be more hard for these companies. You'll continue to have granular control over the data you share with us when you use our services, but with clearer explanations.

With Activity Controls, users can choose what activity is saved to their Google Account.

Other measures include reducing the turnaround for breach notification to 72 hours, introducing the "right to be forgotten" and introducing "data portability" - the right for individuals to access information that has been released about them.

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Importantly, Google says that it has "made it easier to jump to your privacy settings directly from the policy, helping you make choices about your privacy".

There are also new tools to better control your data and how Google uses that data.

GDPR suggests that companies allow direct service-to-service data transfers when possible-for example, from Google photos to another photo service, the post noted.

Google announced a number of updates across its platforms that will help it comply with the upcoming EU GDPR regulations. Google encrypt the data by default and has an audit log when the support engineering teams interacts with the data. These authorities have investigative powers to verify the lawfulness of the data processing activities performed.

You can read the newly-formatted Google privacy policy here, and you can read Google's statement on the refresh at its blog here.

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