Monday, 25 June, 2018

Google Will Ban Online Ads for Cryptocurrencies and Initial Coin Offerings

Google to Ban Ads for Cryptocurrencies Google Trust & Safety ad removals in 2017
Doris Mccormick | 14 March, 2018, 11:49

In a policy change update put up yesterday, Google revealed that it will "restrict the advertisement of Contracts for Difference, rolling spot forex, and financial spread betting", as well as ads for "Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice)". That's an average of 100 per second, and an increase from 1.7 billion removals of bad ads in 2016. The search engine and everything else giant has announced that it is placing an outright ban on cryptocurrency-related advertising.

Google ensures the integrity of their ads ecosystem, and ensuring that people who interact with their ads have a safe and positive experience is something they remain committed to.

Last year, for instance, Google pulled 79 million ads for luring online clickers to websites with malware.

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Google has announced a unilateral ban on advertising from all cryptocurrency companies, three months after Facebook made a similar proclamation. They also blocked almost 90,000 websites and 700,000 mobile apps for policy violations. It equally removed 66 million "trick-to-click" adverts as well as 48 million adverts that were attempting to get users to install unwanted software. In 2017, we blocked over 12,000 websites for "scraping", duplicating and copying content from other sites, up from 10,000 in 2016. We prohibit websites in our ad network from serving ads on misrepresentative content.

Suspended 7,000 users of Google's AdWords ad-placement service for scams like diet pill sales and weight-loss programs reached by misleading ads that look like eye-catching news headlines. And we will introduce a new certification process for rehabilitation facilities, allowing legitimate addiction treatment centers to connect with people in need.

"Improving the ads experience across the web, whether that's removing harmful ads or intrusive ads, will continue to be a top priority for us", Scott Spencer, director of sustainable ads, said.

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