Apple Buys Texture Digital Magazine Service in Subscription Push
Apple Buys Texture Digital Magazine Service in Subscription Push
12 March, 2018, 20:08
Texture brings over 200 of the world's best magazines to life, providing an easy way for users to read high-quality stories and entire issues of their favorite titles. Cue mentioned a new PGA Tour AR golf app for iOS which enables any large table surface to hold a virtual golf course that can be moved around using your iPhone or iPad as a lens.
For Apple, the purchase of Texture is also an opportunity to highlight the company's role as a trusted news distributor at a time when the American public is anxious about the credibility of information from technology giants. Access great stories, classic recipes, and more from years past.
Apple has purchased other media-focused companies, such as Beats for $3 billion and BookLamp, which was then touted as a "Pandora for books", for as much as $15 million in 2014.
Cue is senior vice president of Internet software and services for Apple.
We're excited Texture will join Apple, along with an impressive catalog of magazines from numerous world's leading publishers.
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"We're excited Texture will join Apple, along with an impressive catalog of magazines from numerous world's leading publishers", said Eddy Cue, Apple's senior vice president of Internet Software & Services, in a statement.
"I'm thrilled that Next Issue Media, and its award-winning Texture app, are being acquired by Apple", said Loughlin.
Texture is owned by Next Issue Media, a joint-venture between the publishers Condé Nast, Hearst, Meredith, Rogers Media and private equity firm KKR.
"We want the best articles, we want them to look unbelievable and we want them to be from trusted sources", Cue said in a moderated discussion this morning at South by Southwest in Austin.
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