Monday, 25 June, 2018

Google is bringing messaging to its Tez payment app in India

Google integrates chat option on Tez payments app Google rolls out chat option in payments app Tez to take on WhatsApp and Paytm
Doris Mccormick | 08 March, 2018, 05:03

It is interesting to see how Google Tez will attract users through the new chat feature.

Google's payments app Google Tez has been updated with a new chat feature.

Google is updating its Tez payment app with the ability to send and receive messages. Although the feature isn't available to all Google Tez users and is initially rolling out at a slow pace, it is only accessible if both parties are running the latest version of the Tez app on their mobile devices.

The in-app chat feature will "allow you to send simple messages back and forth to your contacts about the payments you make", Google said.

With over 200 million WhatsApp users in India, the in-app payment solution can turn out to be a huge game changer in the digital payment market.

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Google has been betting big with its Tez app in India and also added support for payment of utility bills last month.

But with the advent of WhatsApp's in-app UPI payment service, Google faces stiff competition - the popular messaging platform now has over 200 million active users in India alone. Earlier, in November 2017, digital payments major Paytm also launched its chat service, Paytm Inbox, to challenge Facebook-owned WhatsApp.

Another leading mobile wallet service in India that Google Tez is looking to compete with is Paytm.

The app is based on the Unified Payments Interface. Tez users will be also able to access exclusive offers if they are SBI customers.

Much of this growth is driven by UPI apps, which cumulatively touched the 171.4 Mn transactions mark in February 2018, according to data released by the RBI recently. The app has over 12 million users, as of December, and processed 140 million transactions since its launch in September previous year. While the WhatsApp Payments is already available to several users in the country, it's yet to be launched officially.

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