Saturday, 20 October, 2018

Google Is Bringing Snapchat-Like Stories to Search

Bringing the power of AMP to Gmail - The Keyword Google brings AMP Stories to Google Search to deliver visually rich content
Doris Mccormick | 14 February, 2018, 18:58

When a user selects a story, like Cosmopolitan magazine's piece on apple cider vinegar, it displays in a full-screen, slideshow format, similar to those on Snapchat and Instagram.

AMP for Email is open source. Surveys, event RSVPs, and other forms that would traditionally involve clicking through to an external website could, using AMP for Email, but not only viewed but completed entirely within the body of the message. "Creating visual stories on the web with the fast and smooth performance have users have grown accustomed to in native apps can be challenging".

Google has already released the developer preview of AMP for Gmail and expects many developers to work with it. With AMP Stories, Google is now giving users more reasons to stay on its search engine and keep on browsing.

But AMP Stories give "gives great editorial freedom to content creators", it claimed.

German SPD leader Schulz resigns
In a cartoon published on Tuesday, the Sueddeutsche Zeitung daily showed Nahles with a whip riding an SPD snail. Mr Schulz, formerly European Parliament President, has said he will not serve as foreign minister.


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Unveiled today, Google said its new AMP story format was developed with the help of publishing partners such as CNN, Mashable, Vox Post, and The Washington Post.

The accelerated mobile pages (AMP) project has come a long way since Google first announced the initiative to the world back in 2015. In a sense, it's exactly like Google Search, but the underlying pages are mobile-optimized, really fast and use a fraction of the data and bandwidth that normal web pages would. Publishers can signup here to test the new format. It won't be long until you get to experience amped up emails because Pinterest, Booking.com, and Doodle are all apparently working on content. Just like any web page, a publisher hosts an AMP story HTML page on their site and can link to it from any other part of their site to drive discovery.

Even once tooling is available, though, publishers will have to create AMP stories from scratch. AMP Stories are now only viewable on smartphones, but Google wants to expand them to desktops and laptops in the near future.

While I'm not sure if publishers will fully embrace this format, I have to admit that the existing AMP stories I looked at made for a nice diversion.

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