Saturday, 18 August, 2018

Over 55s flock to Facebook as teenagers leave in droves for Snapchat

What you may not understand about crypto’s millionaires What you may not understand about crypto’s millionaires
Doris Mccormick | 12 February, 2018, 15:50

"There are now some early signs that younger social networkers are being swayed by Snapchat", Fisher said.

The study reinforces perceptions that Facebook is becoming a less appealing space for teenagers as it gets increasingly crowded with their parents and grandparents. The report for social network usage released by eMarketer research company says that Facebook is supposed to dispatch its 18 to 24 years old users for the first time ever in history, along with a prediction that 5.6 drop in the users of this age group could be seen.

The number of total Facebook users in the United States will reach 169.5 million this year, up just under 1% from 2017.

Young people are turning their backs on Facebook, according to a new report. And, more worryingly, Snapchat is anticipated to gain more, new younger users, than Facebook-owned Instagram.

The Guardian reports that 500,000 over-55s are expected to join Facebook this year, meaning there will be 6.4 million people over 55, the second-biggest group after 16-34s.

A report a year ago by investment firm Piper Jaffray showed Snapchat is the preferred social network for U.S. teens, with 47 percent using the platform.

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Facebook will lose an estimated two million users under 25 this year, with Snapchat and Instagram the main beneficiaries.

But by 2021, this share is expected to drop to 81.5%, as users shift away from Mark Zuckerberg's social network. Instagram is one of them.

Facebook has a "teen problem", the company said, adding that it expects fewer and fewer young social media users to continue to use the site in the future.

The under-12 age group meanwhile will experience a decline of 9.3 percent this year, eMarketer said.

But faster-growing Instagram will be used by 104.7 million Americans and Snapchat will reach 86.5 million users, according to the forecast.

Facebook, however, is aware of the problem at hand, and possibly this is why the social networking site launched a new Messenger app for children.

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