Thursday, 18 October, 2018

Amazon delivering groceries from Whole Foods, plans for expansion

Amazon plans to roll out two-hour delivery at the organic grocer this year to those who pay for Amazon's $99-a-year Prime membership Amazon plans to roll out two-hour delivery at the organic grocer this year to those who pay for Amazon's $99-a-year Prime membership
Orlando Vargas | 09 February, 2018, 02:23

While it's free to receive your groceries in two hours, if you're in a rush to scarf something down, you can pay $7.99 to rush-deliver your groceries in one hour flat, on orders of $35 or more. The service should be available during Whole Foods normal business hours of 8am to 10pm.

"Utilising Prime to push this super-quick delivery service further underlines the benefits of its customer relationship management programme, bringing the customers closer to Amazon, and making them more accustomed to locked in subscription models - further reducing the need and inclination to shop elsewhere".

While the option is now available in just four markets, Amazon says that it plans to expand it nationwide this year.

Amazon Prime customers, who pay a U.S. $99 yearly subscription for the service, can buy thousands of items across fresh and organic produce, bakery, dairy, meat and seafood, the company said.

While Prime Now doesn't offer rapid delivery of all items offered by Amazon, it does amount to thousands of available goods.

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Less than a year later, Amazon is just starting to give customers and competitors a taste of what it may do. Amazon is now the number one online seller of groceries, accounting for 18% of total sales, a Packaged Facts report notes. The bank wrote in a note to investors that 48% of people using Prime Now are ordering grocery items with it - more than they are ordering more traditional e-commerce offerings.

Amazon closed the deal to acquire Whole Foods for $13.5 billion back in August, and this marks the first major integration of its Prime Now delivery service and the grocery store chain.

Amazon is bringing its delivery services to Whole Foods.

Amazon has always prided itself on fast delivery options and made sure to incorporate that perk into Prime Now.

Today, the two biggest choke points for consumers when it comes to buying groceries online are cost and scheduling. This program will have a wide selection of Whole Foods items on offer - conceivably, almost the whole store could be stuffed into a Prime Now bag. Other cities will be added throughout 2018, according to Amazon. What's more, there's an affordable $3.99 delivery fee for orders, or a $9.99 per month membership option. Amazon also failed to mention how many items are available for quick delivery, but this is nonetheless a promising start.

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