Saturday, 20 October, 2018

Apple's iPad is still the world's best-selling tablet

Apple's iPad continues to be the world's best-selling tablet Tablet sales decline for the 13th quarter in a row
Troy Mann | 07 February, 2018, 03:28

The Seattle, Washington-based tech giant hence overtook Samsung as the world's second largest tablet vendor in the final quarter of the last year, whereas Apple is still leading the market with 13.2 million units shipped in Q4 2017, 0.6-percent up compared to the same period last year. For the three months from October through December, Apple delivered 13.2 million slates; that was up.6% from the 13.1 million that it shipped during the same quarter in 2016.

IDC asserts these devices 'do not offer much in in terms of productivity and have been largely relegated to simple media consumption devices.

IDC's manufacturer breakdown, which counts both slate form factors and detachables, shows that Apple maintained the number one spot for the fourth quarter. Meanwhile, end-user demand has slowed significantly in the last few years, with 2017 declining 7.6% from the previous year. This represented a 28% sequential increase due to the holidays. iPad Pro has been priced low enough that Apple is taking share from higher-priced Windows 2-in-1s among consumers and boosting total iPad ASPs higher year-on-year to $445. Cupertino's focus on the iPad Pro should continue this year. Gains by Apple, Huawei, and Amazon were not enough to offset a big retrenchment by unbranded vendors as well as double digit declines at Samsung and Lenovo. The low-priced tablets have been quite effective as shopping catalogs for Amazon's online storefront and in recent quarters the company has taken things a step further by including its voice assistant, Alexa, in the latest tablets and by expanding to new markets around the world.

Samsung's Tab A and E series didn't perform as well in Q4.

Apple's iPad continues to be the world's best-selling tablet

Lenovo's ability to leverage its strength from the traditional PC business is starting to pay off as the company's detachable tablet business has grown in the past year.

Huawei and Lenovo rounded out the top five list with 7.1 percent and 6.2 percent market share, respectively.

Two of the movers in the detachable market are Apple and Microsoft.

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