Twitch snags last-minute Overwatch League streaming deal
Twitch snags last-minute Overwatch League streaming deal
Twitch in last-minute deal with Overwatch
11 January, 2018, 18:15
The Overwatch League and streaming video service Twitch have signed a two-year broadcast rights deal, which means that every Overwatch League match will be broadcast on Twitch.
In a research note, Raymond James analysts Justin Patterson, Aaron Kessler and Bianca Rodriguez say that the Overwatch deal is "symbolic of the changing face of content in the over-the-top (OTT) video era".
According to the terms of the deal, Twitch will broadcast the entirety of the Overwatch League regular season, play-offs and championships matches, with streams in English, Korean and French. Otherwise, you can stream them on Overwatch League, Twitch, or MLG.
Activision Blizzard said the deal was great "for our growing global fan base".
The Overwatch League follows a dozen professional teams headquartered at major cities around the world, although not necessarily made up of people from those cities or actually housed there.
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The inaugural season of the Overwatch League features ten city-based teams from around the world divided into Pacific and Atlantic divisions.
Still, If Twitch and others in the streaming eSports space are willing to spend millions to secure these rights, it seems they think they can recoup those costs through lucrative advertising deals.
Twitch has said it's working with the game's developer to create new rewards for Overwatch fans, such as exclusive in-game items. You'll be able to dress your character in skins for each Overwatch League team. Nevertheless, all the match-ups happening in North America, South Korea, and France will be broadcast throughout Twitch.
Missing from the deal is China, home to the biggest e-sports viewing audience, and Mr Harding-Rolls predicted there would be a separate announcement about media partnerships in this country.
Blizzard, which is among the most profitable game companies in the world thanks to a roster of blockbuster games that includes World of Warcraft, StarCraft, Diablo, and other popular series, has a lot riding on the first season of its new league.
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