Facebook is testing local news and events section for local publishers
11 January, 2018, 21:16
"This tactic, known as "engagement bait", seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach", explained Henry Silverman, operations integrity specialist at Facebook".
Facebook announced Wednesday that it's releasing a new tool aimed at making it easier to find legitimate local news stories. The company is testing a new area of its app called "Today In", a mix of city-specific events, announcements and local news. The initial test markets are New Orleans, Louisiana; Olympia, Washington; Billings, Montana; Binghamton, New York; Peoria, Illinois and Little Rock, Arkansas.
According to a statement by Facebook's official, the new section of its app will be dedicated to local publishers and organizations and will feature news stories and events from a selected community or a region.
The local news publishers that appear in the new section will all be approved and vetted by the company's News Partnerships team, writes Recode.
This initiative is the part of Facebook's Journalism Project, which was launched a year ago to counter fake news allegations faced by the company. Facebook is giving a good look at the configuration and testing of this engaging new attribute. There was a charge being circulated against Facebook that during the election season, a so-called fake news doing rounds on the social network was partially responsible for Donald Trump's unexpected victory, and so the tech giant was partly to blame for it.
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