Суббота, 21 Апреля, 2018

Morrisons continues turnaround with strong Christmas sales

Syndicate Post image Morrisons continues turnaround with strong Christmas sales
Orlando Vargas | 09 Января, 2018, 12:39

Last week Aldi announced that total United Kingdom sales were more than 15% higher during December compared to the same month in 2016, pushing them over the £10 billion barrier for the first time.

The introduction of store picking has meant Morrisons.com can expand beyond the areas reachable from the fulfilment centres operated by its technology and logistics supplier Ocado [IRDX ROCA].

"Overall supermarket sales increased in value by 3.8 percent, with an additional 1 billion pounds ($1.35 billion) ringing through the tills compared to the same festive period past year", said Fraser McKevitt, Kantar Worldpanel's head of retail and consumer insight. It also said that wholesale growth was strong, helped by supplying some tobacco products to the retailer's new partner, McColl's, earlier than initially planned.

Retail contributed 2.1% to the retailer's sales performance over the ten-week period, while wholesale sales were up 0.7%.

Morrisons continues turnaround with strong Christmas sales

The chain sold 2.8% more in the 10 weeks to 7 January than it did for the same period a year earlier, not including new store openings.

David Potts, chief executive of Morrisons, said: "More and more customers found more things they wanted to buy at competitive prices at Morrisons this Christmas".

Its grocery delivery service, "Food to Order", which is available in store and online, achieved a 50% jump in sales.

Morrisons has begun supplying McColl's with a range of own-label items made in its own factories and pack houses under the Safeway brand, which Morrisons owns.

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Asda, owned by Walmart, increased sales by 2.2 percent in the period to December 31, while 2.1 percent more came through the tills at Morrisons and Sainsbury's was up 2.0 percent, the research group said.

"Our plans to become a broader and stronger business are progressing well, with another period of positive like-for-like sales and the start of the rolling programme to supply McColl's".

"We again worked hard to improve the shopping trip and serve customers better, ' the retailer said in a statement. Both stores and ecommerce channels delivered good growth with the increasing awareness and popularity of the brand".

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