Saturday, 20 October, 2018

'Transformers: The Last Knight' debuts to a franchise low

Herman Weaver | 27 June, 2017, 05:44

With 'Transformers: The Last Knight' debuting on Wednesday, the movie had a five-day opening where it only grossed $69.1 million domestically at the box office.

Despite the disappointing figures, the blockbuster is doing big business internationally - after making a debut of $123.4 million in China.

Cars 3 falls to number 3 on its second weekend of release, and like Transformers the series is seeing diminishing returns for the successful series of films.

Patty Jenkins' "Wonder Woman" continued its strong performance in box office, becoming the top-grossing live-action film directed by a woman.

Paramount execs won't likely be losing sleep over any of this, but the studio missed out on an incredible opportunity to build on the (bizarrely) consistent positive word-of-mouth its Transformers series had earned in China. It seems unlikely that the momentum is there, but there's clearly more than meets the eye to "The Last Knight". The previous movie in the series, "Age of Extinction", made the majority of its money ($858.6 million) overseas.

When you buy a $10 movie ticket, those dollars are split between several entities, with the movie studio usually earning around $6 if you're at a US theater, according to moneytips.com.

The Last Knight performed strongly overseas, opening at No. 1 in 40 markets. Where available, the latest worldwide numbers also are included. In its third week of release, the film booked almost $25.2 million in domestic ticket sales. Directed by Brian Fee, Cars 3 made $25.2 million from 4,256 theaters for a new North American total of $99.9 million. The Chinese box office contributed all of $123.4 million to the worldwide opening tally of $196 million.

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Paramount badly needed The Last Knight to be an unqualified hit.

The top 20 titles collectively minted $17 million last weekend, down 5 per cent on the previous frame, according to Numero.

47 Meters Down retained the fourth spot ($7.4 million this weekend), while All Eyez On Me and The Mummy were neck and neck for fifth place, with both films falling just short of $6 million.

Speaking of troubled franchises, Pirates of the Caribbean: Dead Men Tell No Tales came in next with $5.2 million in its fifth weekend, off 42%.

"Guardians of the Galaxy Vol. 2", $3 million.

Coming in eighth is Rough Night. Representing the seemingly endless parade of sequels is the animated comedy Despicable Me 3 from Comcast's Universal. The Tupac Shakur biopic has whistled up $2.8 million.

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